Microsoft 365 Copilot is the most common entry point for enterprise AI: it arrives with a suite that is already installed, it scales by licence, and it is often decided before any usage framing. Six months later the question is always the same. Who uses it, for which tasks, and what does a seat return against what it costs.
Drafting and reworking documents, meetings and minutes, search across the document estate, agents and instructions built by teams, and data analysis in spreadsheets. Measurement gives real frequency, depth of usage and the duplicates built in parallel by teams unaware of each other.
Integration into the work environment, quality on the target task, governance and administration, cost per seat against real usage, sovereignty and hosting. Idun Group publishes no ranking between platforms: we publish the grid a leadership team uses to decide for itself, filled in with your own data rather than a market average.
The entry tier, the active seat rather than the open seat, what a seat returns, the caps and what they block, the bill split across departments, and the hidden cost of rework. A paid seat that goes unused costs full price for zero return. Across the estates we analyse, 20 to 40 % of paid AI seats go unused.
We start from the logs and exports you already produce, across Copilot and the rest of the estate, read-only, with nothing installed on workstations. A vendor dashboard covers its own perimeter by construction and cannot compare one use case from one tool to another. Interviews with IT and the business units are mandatory. We analyse usage, never people.
Idun Group is an independent consultancy and resells no platform. We have to be able to conclude that the tool is not worth what it costs at your site. More than 40 AI assessments in under a year across more than 10 large enterprise clients.
